Personal Brand Statement

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It could very well have been across a screen, given the pandemic stint. How did you go about it? Did it come to you naturally? Were you only able to deliver half of the introduction because you choked on the rest? Did you just blandly use your…

Irrespective of major luxury brands belonging to Italy, we haven’t yet seen a strong Italian conglomerate.

Despite this high density of billion-euro brands, Italy is yet to produce a conglomerate of the scale of LVMH, which is worth 261 billion euros as per Dec 31, 2020, while Kering generating a total revenue of approximately 13.1 billion euros in 2020.

The two French conglomerates now own four…

To keep yourself ahead of the game here’s what luxury professionals be looking at.

The world’s first space hotel, Voyager Station with approaching SpaceX Starship. (Source: Voyager Station)

The luxury goods industry has been heavily impacted by the Covid-19 crisis in 2020. The core personal luxury goods market has witnessed an unprecedented fall in the market size for the first time since 2009, falling…

In a closed industry like luxury, you need more than skills to help you make a mark.

Personal Branding 2021

A luxury professional plays a dynamic role. It takes on the role of brand custodian, product expert, and fashion or lifestyle consultant.

With the industry facing a backlash during the pandemic, it has now become more difficult for new or existing professionals to find relevant jobs or connects in the…

With the increase in social media, here are top trends luxury marketers need to be aware of in 2021

social media trends for luxury brands

The year of 2020 made one thing is certain: If the content was the KING, Social Media was our KINGDOM.

As countries implemented stay-at-home orders due to the global pandemic, Statista reported a 21% uptick in monthly social media usage.

As the world hits 3.6 billion social media users and…

Scarcity has been an underlying characteristic of luxury. Now we see it in new technology — NFTs. Have you explored it yet?

Non-fungible tokens, Luxury and nfts
ORWL Avocats

Luxury is based on the concept of scarcity created by rare and exclusive items — a prominent reason why luxury has always been part of our history.

In order to guard this important characteristic of scarcity, in times where luxury is subject to dilution, one needs to understand the psychological…

shrehya agarwal

A luxury brand enthusiast witnessing how luxury evolves in the age of millennials.

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